MEA History of the program imageMEA was established as a fiscally sponsored project of Community Initiatives in 2009, through the joint efforts of Jeff Key, Executive Director; Mario Capitelli, Manager KDOL-TV; Oakland Unified School District staff and administration; and an alliance of community partners. The program has expanded beyond its media-arts curriculum to include leadership and team-building skills, as well as opportunities for students to work on media-arts projects involving health care, the environment, civic engagement, public policy, community building, and social enterprise.

The full MEA program was launched in September 2010, when the program expanded to teach media arts skills to students, ages 15-18, in underserved high schools throughout the Oakland Unified School District (OUSD).  Now in its fourth year MEA serves over 60+ students from ten different OUSD high schools, and through its satellite programs at Fremont, Met West and Oakland International High Schools, MEA now serves an additional 200+ OUSD students.