Executive Director, Media Enterprise Alliance (MEA)
Founder and Executive Director Jeff Key coordinates all aspects of the Media Enterprise Alliance program including school partnerships and accreditation, managing the staff and curriculum, establishing and maintaining internships and university/corporate partnerships, and acquiring and maintaining funding for the program. Jeff graduated from UC Berkeley with degrees in Communications and Public Policy, Fine Arts, and Education. He received his MFA from the San Francisco Art Institute in 1972. From 1974-2010 he taught Media and Fine Arts at the Head-Royce School in Oakland, California, where he served as chairman of the Fine Arts Department from 2005-2010. In 2003 Jeff helped establish the Head-Royce Summer Art and Technology Institute in conjunction with the Heads-Up program, a partnership with the Oakland public schools. The program offers classes in academics and the arts and technology on a full scholarship basis to motivated middle school students in the OUSD. Jeff has also worked with Rebuilding Together Oakland for the past 20 years renovating community centers and homes of low income, elderly people, and for the East Bay Community Foundation on projects serving the arts and community organizations.
Media/Communications — Station Manager, KDOL-TV
Mario is currently employed by the Oakland Unified School district as the Manager of television station KDOL, the Oakland Unified School District’s educational access television station. Before coming to KDOL Mario was the director of Verge, a non-profit organization that presents music events and program training for youth. Verge worked in collaboration with the MYC teen Center in San Rafael. The MYC is a safe place where youth ages 12-19 can gather while learning valuable life skills. Previous to Verge, Mario ran similar programs in San Rafael and San Diego, where he also worked with juveniles on probation, including facilitating juvenile visit and tours of San Quentin as part of a job training and life path exploration program. Mario graduated form the University of California at Berkeley with a degree in Political Science and a minor in Public Policy.
Director of OUSD Student-Produced Website & Broadcast News Show,
ONews, in partnership with MEA
Sherry, a proud product of Oakland’s public schools supervises and produces stories for ONews. The website, “for, by and about” students in Oakland public schools, is an outlet for student voices and achievements to reach beyond the borders of Oakland.
Her journey in broadcast news began in college, with the highlight being a thirty-three year chapter at KPIX-Channel 5 in San Francisco! From the News Director’s secretary, to the Assignment Desk, to Reporter, Anchor, and Multi-Media-Journalist – Sherry has worked with the best. Her work has earned recognition with an Emmy® award, as well as first-place awards from APTRA, RTNDA, the Peninsula Press Club and the California Bar Association. The Marcus A. Foster Educational Institute has also honored her as a distinguished alumnus.
Prior to joining KPIX 5, Sherry’s media experience included radio work at KALX on the University of California, Berkeley campus, KPFA in Berkeley and K-101 FM/AM in San Francisco.
Development Manager, MEA
Mallory Moser is passionate about art, entrepreneurship and education. She helped build a non-profit organization to develop Gooru, a free search engine for teachers and students, where she designed the content architecture based on national and state curriculum standards to organize open education resources (OER) online. Mallory also has research and community development experience in Africa, Asia and Latin America. She co-developed an international education microfinance non-profit, Janta, that provided small loans for primary, secondary and vocational students in India and Nicaragua, with a focus on teenage girls and drop-outs. Mallory has served as a field representative for One World Children’s Fund, and documented programs from People First in rural Bihar, India, to Gente Nueva in Patagonia, Argentina.
Throughout her career she has secured funding from federal, state, private, corporate and individual donors for various organizations, with an emphasis on STEM/STEAM and arts education programs. A graduate of UC Berkeley’s International Area Studies and Fine Arts departments, Mallory is currently earning her Masters in Education so that she can teach in Oakland schools and engage more fully in the rich culture of Bay Area visual arts.
Program Director, MEA
MEA Video Production Mentor/Teacher, MEA Satellite Program—Met West High School
Jake Schoneker brings a wide range of journalism and media production skills to MEA. His video work has appeared on the PBS NewsHour, the AFP and the Washington Post. He spent the summer of 2010 living in Phnom Penh, Cambodia where he served as editor of Lift, the Phnom Penh Post’s weekly magazine for Cambodian youth. He worked directly with local Khmer students to produce content Jake also has extensive experience working in inner-city schools, having served as a full-time tutor and mentor for students while coordinating several after school programs.
Jake graduated from Villanova University with a degree in Political Science. He studied abroad for a year in Shanghai, China and the Brazilian Amazon, focusing his research on environmental economics and poverty. He holds a masters degree in Journalism from UC Berkeley, where his work concentrated on youth media, multimedia journalism, and international reporting.
Communications Director, MEA
Video Production Mentor/Teacher, MEA
CB Smith-Dahl has been working with cameras (still, motion, film, video, and digital) for over 25 years. After completing an MFA at USC, she worked as a grip and electrician for 2 years, eventually transitioning to entertainment news and documentary work. She was one of a team of camera operators on 900 Women and Angola Prison Rodeo, which was nominated for an Academy Award. She founded Community Bridge Video in 1997 where she directs and shoots short videos for online distribution.
Over the years, CB has taught at a wide range of programs–Her specialty is working with at-risk youth, using visual arts as a tool for intervention, reflection, and community building.
She is a consultant who has written and co-written curriculum for several organizations including the MO Project/California Adolescent Nutrition and Fitness (CANFIT), the Youth Action Institute, LA’s BEST and presents workshops on how to use media to bridge the digital divide and to teach multiple literacies.
Video Production Mentor/Teacher, MEA
Idris Hassan is the Creative Director of Chocolate Beats Media, which was founded in 2009 to provide down to earth radio programming, innovative cultural event documentation, and a holistic digital media experience. (www.ChocoalteBeatsMedia.com). As Media Arts specialist, Ms. Hassan is skilled as a Videographer, Digital Video and Audio Editor, A Radio DJ/Host and Visual Artist. She possesses degrees and certifications in Mass Communications, Photojournalism and Digital Video Arts. Ms. Hassan has participated in the field of Media Arts several years working in print, radio and digital video, as a producer, entertainment journalist, editorial assistant, contributor and photographer/videographer. Idris is also a graduate of the First Voice Radio Apprenticeship program at Pacifica Radio Station KPFA in Berkeley, CA and currently hosts Chocolate Beats Radio on KPFA’s show “Dusk Till Dawn”, which features innovation programming in music, arts and cultural history.
Ms. Hassan has presented media workshops at the annual Women of Color Empowerment Conference at UC Berkeley and at the Annual Media Alliance Conference in Detroit, MI. She currently teaches Video Production and Editing to youth at Media Enterprise Alliance in Oakland, CA.
Video Production Mentor/Teacher, MEA
Video Production Mentor/Teacher, MEA Satellite Program — Oakland International High School
Jenny Chu is a freelance video journalist, videographer and photographer. She was born in England and is of Chinese/Malaysian descent. She obtained her undergraduate degree in documentary photography at U.C. Berkeley and has photographed extensively in China, Africa and Latin America. In 2009, she received a master’s degree from U.C. Berkeley’s Journalism School where she focused on documentary film and long form television. During that time, she produced stories about the underserved minority population in the Bay Area, California, as well as a master’s thesis project in W. Africa — a women’s health story from Sierra Leone. She hopes to give voice to the impoverished and less fortunate people both at home and in the developing world. Her clients include Frontline World, Time.com, NY Times.com, California Watch, Oakland Local, Asian Art Museum and KQED.
Ramasses T. Head
Video Production Mentor/Teacher, MEA
Video Production Mentor/Teacher, MEA Satellite Program — Fremont High School
Born and raised in East Oakland California Ramasses Head’s career in video and television production started when he was a high school student at the Fremont High School Media Academy where he was awarded most outstanding contribution to television production upon graduating in 1995. While in High School he started working at KDOL TV where he became Lead Director and Production Manager. Ramasses studied motion pictures and video at Academy of Art University in San Francisco, CA.
During his time at KDOL he directed over 2,000 live on the air programs ranging from a live homework help line, community outreach and sports. Ramasses founded History in The Making Entertainment (Production Company) and has a produced a successful reality DVD series, 4 Independent Feature Films over 40 music videos along with many corporate productions. He regularly produces entertainment, health and community based television programming in the San Francisco bay area. For the last 6 year’s Ramasses has been a partner in Where Media Meet’s Video Production Studio in San Leandro CA fulfilling his dream to have his own production facility.
Lead Video Production Mentor/Teacher, MEA Satellite Program—Fremont High School
Jasmene began her career in video production as a Fremont high school Media Academy student and a KDOL student employee. She spent 8 years working for the City of Oakland’s Government channel, KTOP where she created programs and public service announcement’s that focused on education, public safety and social equity.
As an independent filmmaker and freelancer, Jasmene has produced music videos for local and national hip hop artists and recently co produced “Til Infinity” a retrospective look at the making of the Souls of Mischief’s classic debut album.
She currently works as a media/mentor at her beloved Media Academy located on the campus of Fremont High School.
Teaching Assistant, MEA
Damari, a 2012 graduate Skyline High in Oakland, is currently a Sophomore in Media Studies at Laney College and Berkeley City College. He is in his fourth year in the Media Enterprise Alliance at KDOL-TV Video Production Program, and his second year as a MEA Teaching Assistant.
Damari has worked on MEA award-winning films including: The Track, a PBS/Adobe Award winning documentary, and the National Academy of Television Arts and Sciences Regional Student Television Award for Excellence: for Turf for Life. Damari has also worked on numerous “paid internship” jobs as part of MEA’s Enterprise Division, OWorks. When not making films, Damari enjoys making music and skateboarding.
Teaching Assistant, MEA
Nancy is a Senior at Envision Academy in Oakland, Ca. She is in her fourth year in the Media Enterprise Alliance at KDOL-TV Video Production Program, and her first year as a MEA Teaching Assistant.
Nancy has worked on MEA award-winning films including Turf for Life, the National Academy of Television Arts and Sciences Regional Student Television Award for Excellence.
Nancy has also worked on numerous “paid internship” jobs as part of MEA’s Enterprise Division, OWorks. When not making films, Nancy enjoys photography.
Animation/Video Production Intern
Brittney Galloway is a senior animation student at California College of the Arts (CCA) Center for Art and Public Life. Born and raised in Chicago, Illinois, she moved the Bay Area to study animation and fine arts. Brittney has been a Multi-media intern at the Adler School of Professional Psychology where she created and edited video content for the Adler online courses. She has also been a Resident Advisor at CCA.
Brittney is working at Media Enterprise Alliance/ KDOL through an externship with CCA’s-Connect program. She is an assistant film and animation mentor/teacher. Her hobbies and interests include drawing, paper cut-out art, tennis, and learning languages. Brittney will be receiving her B.A. in animation from CCA in May 2014.
University of California Haas Business School Program
MEA Partnership with Young Entrepreneurs At Haas-YEAH
A unique partnership between the University of California Young Entrepreneur Program at Haas (YEAH) Business School and Media Enterprise Alliance at KDOL-TV gives Oakland high school students the opportunity to work with Haas Business School mentors to learn financial literacy and job skills/workforce preparation.
Mentor—Haas Business Program
Paddy is an undergrad in Economics and Statistics at UC-Berkeley. He has worked as an intern in investment banking at Rutberg and Company, and as an investment management intern at Serent Capital Management, LLC. He is currently a consultant for the Berkeley Group, a pro bono consulting organization for non-profits, where he recently conducted a market analysis for Rising Sun Energy Services. Paddy also acts as the Director of Engagement for the Berkeley Investment Group. While a student at the Shanghai American School he co-founded a chapter of the Make a Child Smile organization. Paddy is fluent in Hindi, and speaks conversational Mandarin and Bengali. Paddy will graduate from UC Berkeley in May 2016.
Itern/Mentor—Haas Business Program
Vincent is currently a student at University of California Berkeley pursuing a double major in Computer Science and Business Administration/Economics. He is currently a consultant for the Berkeley Group, a student-led organization that provides pro bono consulting services to the social sector, sponsored by the Haas School of Business, the Associated Students of the University of California, and the Center for Nonprofit and Public Leadership where he recently created an environmental scan analysis of government incentives for industries for Rising Sun Energy Services. Vincent was the Co-Founder and Outreach Director of Happy Day Microfunds, a non-profit organization that provides microloans for low-income, high-school entrepreneurs in the Bay Area. The organization was recognized by President Obama in Fall 2011 for an intuitive method of social entrepreneurship.– Vincent was also the Founder and President of Thought For Food, a relief agency that facilitates partnerships among restaurants and homeless shelters to address wastefulness. Vincent will graduate from UC Berkeley in May 2016.