Jeff Key

Executive Director, Media Enterprise Alliance (MEA)

Jeff PicFounder and Executive Director Jeff Key coordinates all aspects of the Media Enterprise Alliance program including school partnerships and accreditation, managing the staff and curriculum, establishing and maintaining internships and university/corporate partnerships, and acquiring and maintaining funding for the program.  Jeff graduated from UC Berkeley with degrees in Communications and Public Policy, Fine Arts, and Education. He received his MFA from the San Francisco Art Institute in 1972. From 1974-2010 he taught Media and Fine Arts at the Head-Royce School in Oakland, California, where he served as chairman of the Fine Arts Department from 2005-2010. In 2003 Jeff helped establish the Head-Royce Summer Art and Technology Institute in conjunction with the Heads-Up program, a partnership with the Oakland public schools.  The program offers classes in academics and the arts and technology on a full scholarship basis to motivated middle school students in the OUSD. Jeff has also worked with Rebuilding Together Oakland for the past 20 years renovating community centers and homes of low income, elderly people, and for the East Bay Community Foundation on projects serving the arts and community organizations.

Mario Capitelli

Media/Communications — Station Manager, KDOL-TV

Mario is currently employed by the Oakland Unified School district as the Manager of television station KDOL, the Oakland Unified School District’s educational access television station. Before coming to KDOL Mario was the director of Verge, a non-profit organization that presents music events and program training for youth. Verge worked in collaboration with the MYC teen Center in San Rafael. The MYC is a safe place where youth ages 12-19 can gather while learning valuable life skills. Previous to Verge, Mario ran similar programs in San Rafael and San Diego, where he also worked with juveniles on probation, including facilitating juvenile visit and tours of San Quentin as part of a job training and life path exploration program. Mario graduated form the University of California at Berkeley with a degree in Political Science and a minor in Public Policy.

Sherry Hu

Director of OUSD Student-Produced Website & Broadcast News Show,
ONews, in partnership with MEA

Sherry Photo2Sherry, a proud product of Oakland’s public schools supervises and produces stories for ONews.  The website, “for, by and about” students in Oakland public schools, is an outlet for student voices and achievements to reach beyond the borders of Oakland.

Her journey in broadcast news began in college, with the highlight being a thirty-three year chapter at KPIX-Channel 5 in San Francisco!  From the News Director’s secretary, to the Assignment Desk, to Reporter, Anchor, and Multi-Media-Journalist – Sherry has worked with the best. Her work has earned recognition with an Emmy® award, as well as first-place awards from APTRA, RTNDA, the Peninsula Press Club and the California Bar Association.  The Marcus A. Foster Educational Institute has also honored her as a distinguished alumnus.

Prior to joining KPIX 5, Sherry’s media experience included radio work at KALX on the University of California, Berkeley campus, KPFA in Berkeley and K-101 FM/AM in San Francisco.

Mallory Moser

Development Manager, MEA
Mallory MoserMallory Moser is passionate about art, entrepreneurship and education. She helped build a non-profit organization to develop Gooru, a free search engine for teachers and students, where she designed the content architecture based on national and state curriculum standards to organize open education resources (OER) online. Mallory also has research and community development experience in Africa, Asia and Latin America. She co-developed an international education microfinance non-profit, Janta, that provided small loans for primary, secondary and vocational students in India and Nicaragua, with a focus on teenage girls and drop-outs. Mallory has served as a field representative for One World Children’s Fund, and documented programs from People First in rural Bihar, India, to Gente Nueva in Patagonia, Argentina.

Throughout her career she has secured funding from federal, state, private, corporate and individual donors for various organizations, with an emphasis on STEM/STEAM and arts education programs. A graduate of UC Berkeley’s International Area Studies and Fine Arts departments, Mallory is currently earning her Masters in Education so that she can teach in Oakland schools and engage more fully in the rich culture of Bay Area visual arts.

Jake Schoneker

Program Director, MEA
MEA Video Production Mentor/Teacher, MEA Satellite Program—Met West High School

jake-camera-150x150Jake Schoneker brings a wide range of journalism and media production skills to MEA. His video work has appeared on the PBS NewsHour, the AFP and the Washington Post. He spent the summer of 2010 living in Phnom Penh, Cambodia where he served as editor of Lift, the Phnom Penh Post’s weekly magazine for Cambodian youth. He worked directly with local Khmer students to produce content  Jake also has extensive experience working in inner-city schools, having served as a full-time tutor and mentor for students while coordinating several after school programs.

Jake graduated from Villanova University with a degree in Political Science. He studied abroad for a year in Shanghai, China and the Brazilian Amazon, focusing his research on environmental economics and poverty. He holds a masters degree in Journalism from UC Berkeley, where his work concentrated on youth media, multimedia journalism, and international reporting.

CB Smith-Dahl

Communications Director, MEA
Video Production Mentor/Teacher, MEA

CB Photo2CB Smith-Dahl has been working with cameras (still, motion, film, video, and digital) for over 25 years.  After completing an MFA at USC, she worked as a grip and electrician for 2 years, eventually transitioning to entertainment news and documentary work. She was one of a team of camera operators on 900 Women and Angola Prison Rodeo, which was nominated for an Academy Award. She founded Community Bridge Video in 1997 where she directs and shoots short videos for online distribution.

Over the years, CB has taught at a wide range of programs–Her specialty is working with at-risk youth, using visual arts as a tool for intervention, reflection, and community building.

She is a consultant who has written and co-written curriculum for several organizations including the MO Project/California Adolescent Nutrition and Fitness (CANFIT), the Youth Action Institute, LA’s BEST and presents workshops on how to use media to bridge the digital divide and to teach multiple literacies.

Idris Hassan

Video Production Mentor/Teacher, MEA

Idris Hassan is the Creative Director of Chocolate Beats Media, which was founded in 2009 to provide down to earth radio programming, innovative cultural event documentation, and a holistic digital media experience. ( As Media Arts specialist, Ms. Hassan is skilled as a Videographer, Digital Video and Audio Editor, A Radio DJ/Host and Visual Artist. She possesses degrees and certifications in Mass Communications, Photojournalism and Digital Video Arts. Ms. Hassan has participated in the field of Media Arts several years working in print, radio and digital video, as a producer, entertainment journalist, editorial assistant, contributor and photographer/videographer.  Idris is also a graduate of the First Voice Radio Apprenticeship program at Pacifica Radio Station KPFA in Berkeley, CA and currently hosts Chocolate Beats Radio on KPFA’s show “Dusk Till Dawn”, which features innovation programming in music, arts and cultural history.

Ms. Hassan has presented media workshops at the annual Women of Color Empowerment Conference at UC Berkeley and at the Annual Media Alliance Conference in Detroit, MI.  She currently teaches Video Production and Editing to youth at Media Enterprise Alliance in Oakland, CA.

Jenny Chu

Video Production Mentor/Teacher, MEA
Video Production Mentor/Teacher, MEA Satellite Program — Oakland International High School

Jenny Chu is a freelance video journalist, videographer and photographer.  She was born in England and is of Chinese/Malaysian descent. She obtained her undergraduate degree in documentary photography at U.C. Berkeley and has photographed extensively in China, Africa and Latin America.  In 2009, she received a master’s degree from U.C. Berkeley’s Journalism School where she focused on documentary film and long form television.  During that time, she produced stories about the underserved minority population in the Bay Area, California, as well as a master’s thesis project in W. Africa — a women’s health story from Sierra Leone.  She hopes to give voice to the impoverished and less fortunate people both at home and in the developing world.  Her clients include Frontline World,, NY, California Watch, Oakland Local, Asian Art Museum and KQED.

Ramasses T. Head

Video Production Mentor/Teacher, MEA
Video Production Mentor/Teacher, MEA Satellite Program — Fremont High School

Ram-Headshot2Born and raised in East Oakland California Ramasses Head’s career in video and television production started when he was a high school student at the Fremont High School Media Academy where he was awarded most outstanding contribution to television production upon graduating in 1995. While in High School he started working at KDOL TV where he became Lead Director and Production Manager. Ramasses studied motion pictures and video at Academy of Art University in San Francisco, CA.

During his time at KDOL he directed over 2,000 live on the air programs ranging from a live homework help line, community outreach and sports. Ramasses founded History in The Making Entertainment (Production Company) and has a produced a successful reality DVD series, 4 Independent Feature Films over 40 music videos along with many corporate productions. He regularly produces entertainment, health and community based television programming in the San Francisco bay area. For the last 6 year’s Ramasses has been a partner in Where Media Meet’s Video Production Studio in San Leandro CA fulfilling his dream to have his own production facility.

Jasmene Miranda

Lead Video Production Mentor/Teacher, MEA Satellite Program—Fremont High School


Jasmene began her career in video production as a Fremont high school Media Academy student and a KDOL student employee. She spent 8 years working for the City of Oakland’s Government channel, KTOP where she created programs and public service announcement’s that focused on education, public safety and social equity.

As an independent filmmaker and freelancer, Jasmene has produced music videos for local and national hip hop artists and recently co produced “Til Infinity” a retrospective look at the making of the Souls of Mischief’s classic debut album.

She currently works as a media/mentor at her beloved Media Academy located on the campus of Fremont High School.

Damari Lawrence

Teaching Assistant, MEA

Damari Lawrence-LaneyDamari, a 2012 graduate Skyline High in Oakland, is currently a Sophomore in Media Studies at Laney College and Berkeley City College.  He is in his fourth year in the Media Enterprise Alliance at KDOL-TV Video Production Program, and his second year as a MEA Teaching Assistant.

Damari has worked on MEA award-winning films including: The Track, a PBS/Adobe Award winning documentary, and the National Academy of Television Arts and Sciences Regional Student Television Award for Excellence: for Turf for Life. Damari has also worked on numerous “paid internship” jobs as part of MEA’s Enterprise Division, OWorks. When not making films, Damari enjoys making music and skateboarding.

Nancy Tafoya

Teaching Assistant, MEA

NancyAwardNancy is a Senior at Envision Academy in Oakland, Ca. She is in her fourth year in the Media Enterprise Alliance at KDOL-TV Video Production Program, and her first year as a MEA Teaching Assistant.

Nancy has worked on MEA award-winning films including Turf for Life, the National Academy of Television Arts and Sciences Regional Student Television Award for Excellence.

Nancy has also worked on numerous “paid internship” jobs as part of MEA’s Enterprise Division, OWorks. When not making films, Nancy enjoys photography.

Giovani Garfias

ONews Website Consultant

Giovani2Giovani is a full time student at San Francisco State University.  He grew up with a passion for computer science – designing and creating websites.  While a high school student at Life Academy in Oakland, he joined other students at KDOL, the Oakland Unified School District TV station.  With Media Enterprise Alliance at KDOL, he expanded his knowledge of video and design and also joined a special program to build the website - ONews - for, by and about students in Oakland public schools.  The ONews instructors, professional web designers with Pandora, were impressed with Giovani’s graphic art skills and offered him an internship at Pandora, a dream job for a senior in high school.  MEA believes this is just the first step of many big ones for Giovani.

Brittney Galloway

Animation/Video Production Intern

BrittneyBrittney Galloway is a senior animation student at California College of the Arts (CCA) Center for Art and Public Life. Born and raised in Chicago, Illinois, she moved the Bay Area to study animation and fine arts.  Brittney has been a Multi-media intern at the Adler School of Professional Psychology where she created and edited video content for the Adler online courses. She has also been a Resident Advisor at CCA.

Brittney is working at Media Enterprise Alliance/ KDOL through an externship with CCA’s-Connect program.  She is an assistant film and animation mentor/teacher.  Her hobbies and interests include drawing, paper cut-out art, tennis, and learning languages. Brittney will be receiving her B.A. in animation from CCA in May 2014.

University of California Haas Business School Program

MEA Partnership with Young Entrepreneurs At Haas-YEAH

A unique partnership between the University of California Young Entrepreneur Program at Haas (YEAH) Business School and Media Enterprise Alliance at KDOL-TV gives Oakland high school students the opportunity to work with Haas Business School mentors to learn financial literacy and job skills/workforce preparation.

Michael Chen

Mentor—Haas Business Program

Michael C.Michael graduated from the University of California-Haas Business School in Business Administration and in fall 2014 will be attending Northwestern University for a dual Masters Program at the Kellogg School of Management majoring in Business Administration and at the McCormick School of Engineering majoring in Design Innovation. In 2013-14 Michael was a Senior Associate at Prophet, an integrated consulting firm and agency that specializes in working with clients to drive growth through the use of brandingmarketingdesign, analytics, and innovation. Michael worked on Customer Segmentation, Financial Modeling, Sales & Marketing Analytics, and Growth Strategy. Michael previously worked at PwC, a company that focuses on audit assurancetax and consulting services, and as a Marketing Analyst at Packet Design where he developed market segmentation of 80,000+ leads for customer relationship

Josephine Kao

Itern/Mentor—Haas Business Program


Josephine is a student at the University of California-Haas Business School, and a member of the Berkeley Group, a Non-profit Organizational Management group at UC-Haas, where she worked with a team of four consultants to develop a sustainable corporate sponsorship strategy for a Bay Area non-profit through competitor benchmarking, Bay Area industry landscape analysis, and internal network surveys.

Josephine was also the Communications Director at the Nestle Very Best in Youth Foundation where she managed communication engagements between Foundation Board Members, and collaborated with board members on grant application review and selection. In 2012-13 Josephine was appointed by Governor Brown as a student member of theCalifornia Department of Education where she represented 6.3 million Californian students as a full voting member on educational policy issues ranging from content standards to assessment reform.

Josephine has been honored with a US Senate Youth Program Scholarship where she was recognized as one of two delegates from the state of California for demonstrating excellence in civic engagement and leadership; and she was a two-time National Forensics champion at Stanford.

Zoe Tamaki

Itern/Mentor—Haas Business Program

ZoeZoe graduated from the University of California-Haas Business School in 2014 with a BA in Economics, and a Minor in Education. At UC-Haas she was the Vice President of Internal Affairs and Public Relations Chair for the Berkeley Group, a Non-profit Organizational Management group where she designed and coordinated organizational trainings to prepare UC student teams for consulting projects. In 2012 Zoe was a Market Research Assistant to the Director of Custom Sales at UC Berkeley Center for Executive Education at the Haas School of Business.

Zoe has been a consultant at Minds Matter in San Francisco where she conducted market segmentation to determine target schools and students for the education NPO; consulted at Imagine H2O, creating online marketing strategy to strengthen its virtual community; and was an Associate at Prophet, developing brand strategy for the $1 billion dollar technology company conducting primary customer research on consumer needs.

Zoe has also worked in education developing and teaching a hands-on anatomy and astronomy curriculum for 58 rising Aim High 7th and 8th grade students. She was a member of the YMCA Teen Task Force, surveying 700+ high school students near the Teen Center to determine ideal Center program offerings. Most recently Zoe taught a 6th grade class on Japanese American History at the Daruma No Gakko Summer Enrichment Program.